Let's talk about a simple idea thrown around a lot, especially in the self-improvement world: the "1% principle."
You know, making tiny improvements consistently.
Sounds a bit too simple, maybe even a bit cliché, when everyone online is shouting about "massive action" and "10x results" from their secret systems?
I get it.
We’re so often sold these grand, complicated plans that something as straightforward as "1% better" can feel… well, underwhelming.
But what I do find, and what I’ve seen play out time and time again (especially in my rollercoaster online journey), is that this quiet, steady approach?
It’s often the one that STICKS and delivers REAL, lasting change.
Because here’s the thing: It’s not about a sudden, heroic overhaul of your life.
It’s about a gentle, persistent nudge forward, every single day.
And that’s something ANY of us can do.
Here’s how to make this your quiet superpower.
First Things First: What’s That BIG Goal You’re Aiming For?
Okay, before we even whisper "1%," we need a direction, right?
You can't make progress if you don't know where you're headed.
And no vague "I want to be more successful" or "I want to feel better" stuff.
Those are great starting points for feelings, but for this to work, we need something a bit more… tangible.
Think SMART – that old acronym holds up pretty well:
Specific: What EXACTLY do you want to achieve?
Measurable: How will you know you’ve achieved it?
Achievable: Is it realistically within your reach (even if it's a stretch)?
Relevant: Does this goal TRULY matter to you and align with your bigger picture?
Time-bound: When do you aim to achieve it by? This adds a bit of focus.
So, maybe your goal is:
"I will outline and write the first three chapters of my book by [Date]."
"I will consistently publish one valuable piece of content for my online audience every week for the next three months."
"I will dedicate X minutes each day to learning [Specific Skill] to improve my online business by [Date]."
"I will clear out the clutter in my office and create an organized workspace by the end of this month." (Hey, a calm space is VITAL for online work, right?)
Get that one clear, focused goal in mind. That’s your North Star for this process.
Starting Small is a SUPERPOWER: Your First Teeny-Tiny Effort
Once you’ve got your goal, here comes the part where most big plans fall apart: the overwhelming start.
But not with the 1% principle.
Your job now is to commit to a baseline effort.
And I mean REALLY small.
Almost laughably small.
Let's say your goal is writing those book chapters. Your baseline effort for Day One might be just opening the document and writing for 10 minutes.
Or even just outlining ONE paragraph.
If it’s about content creation, maybe it’s brainstorming ideas for 15 minutes.
This isn't about massive productivity on day one. It's about breaking the inertia.
It's about making the act of starting SO easy that there’s no excuse not to do it.
Trust me on this one, when you’re staring up at what feels like an impossible task (and I've stared at many over the years!), that first tiny, almost effortless step?
It feels like a HUGE win and builds that initial spark.
The Magic of "Just a Little More": Gently Upping Your Game Each Day
Alright, you did your 10 minutes on Day One. Pat yourself on the back!
Now, for Day Two, you do your baseline again, PLUS that tiny 1% (or thereabouts) increase.
So, if it was 10 minutes of writing, maybe Day Two is 10 minutes and 30 seconds. Or 11 minutes.
If your goal is financial, and you saved $1, maybe tomorrow it's $1.01.
The exact math isn’t the point if your goal isn't strictly numerical.
The spirit of it is: just a little bit more than yesterday.
It could be one extra sentence. Holding that difficult yoga pose for two more seconds. Adding one more item to your "declutter" pile.
This still doesn’t feel like a massive chunk out of your day, right?
But it’s THIS gentle, consistent increase that compounds over time.
You’re steadily building your capacity, your output, your skill, without that "I’m going to do ALL THE THINGS" burnout that so often follows those big, ambitious starts.
This is how you make progress that LASTS.
Life Happens – How to Stay Flexible (And Still Win)
Now, here’s where this principle is SO much more forgiving and realistic than those rigid, all-or-nothing systems peddled by some "gurus."
Life happens, doesn’t it?
Some days you’re ON FIRE, full of energy, and it feels like you can do way more than that tiny increase.
Other days, just showing up feels like a monumental effort. And that’s perfectly OKAY.
The beauty of this approach is its flexibility.
Maybe one day you genuinely can’t add that extra 30 seconds of work. Can you add 10? Or even just repeat yesterday’s effort? That’s STILL maintaining the habit. It’s still a win.
Conversely, if you’re feeling amazing and can easily do an extra 5 minutes instead of 30 seconds, GO FOR IT! Listen to your energy. The key is consistency in effort and a commitment to gentle progression, not rigid adherence to an exact percentage every single day.
We’re not talking about perfection; it's about direction.
Don’t Forget the High-Fives! Why Celebrating Small Wins is Just As Important
This might sound a bit soft, especially if you're used to the "grind harder" mentality, but it's SO important.
With each tiny step, each small increase, you need to acknowledge it. Give yourself some praise.
Seriously.
Tell yourself, "Good job."
Check that micro-task off your list with a big, satisfying tick. Maybe even draw a smiley face next to it (don’t knock it 'til you try it!).
This isn't just fluffy stuff; it’s about training your brain to associate this consistent effort with positive feelings.
It’s basic psychology – positive reinforcement strengthens behavior.
Especially when you’re trying to build new habits or tackle something daunting, those little internal "attaboys" or "attagirls" are critical for keeping your motivation burning from one day to the next.
I know from my own journey, it's those small acknowledgments that often get you through the days when the big goal feels miles away.
And then, when you DO hit those bigger milestones, or achieve that SMART goal? Celebrate it PROPERLY!
This programs your brain to seek out that feeling of accomplishment again. It reinforces the entire cycle.
Whether it’s a special treat, some time off, sharing your win with someone, whatever feels like a genuine reward to YOU.
This 1% approach it’s not a flashy hack.
It won’t get you "6 figures in 6 days" like some online ads promise.
But what it WILL do is help you build real skills, achieve significant goals, and make lasting changes in a way that feels manageable, sustainable, and kind to yourself.
This really opened my eyes. I'm definitely gonna start taking small, consistent steps towards my goal. Thank you for motivating me, and very well written!
Great read, Brad! So often we glamorize the “big leap” but it’s the tiny, consistent steps that actually move the needle over time.