The 3-Second Rule: What a Pigeon Knows About Belonging
A Study in Unearned Confidence
The other day I saw a pigeon confidently walk into a bakery like it was there to pick up a special order.
Not wandering in by accident. Not nervously hopping through an open door. Walking. With purpose.
Like it had an appointment.
You have to admire the hustle.
This pigeon wasn’t behaving like a pigeon. It was a valued customer.
One who knows exactly what they want and expects it to be ready when they arrive.
I watched it hop past the queue.
Past people actually paying. It didn’t give them so much as a glance.
It headed straight for the counter with the kind of determination usually reserved for people who’ve been waiting on hold with customer service for 45 minutes and finally got through.
The staff saw it.
Obviously.
You can’t miss a pigeon treating your shop like it’s their regular spot. But here’s what got me: they hesitated.
For a solid three seconds, they weren’t sure what to do. Because the pigeon wasn’t behaving like a pest. It was behaving like someone who belonged there.
And that created doubt.
Should they shoo it out? Or should they... check if it was picking up an order?
Eventually, someone made a half-hearted attempt to encourage it toward the door.
Of course the pigeon ignored them. Unbothered.
It had a system. A routine.
This wasn’t its first bakery.
I started wondering: does this pigeon do this every day? Does it have a circuit?
Bakery at 9 AM. Coffee shop at 11. Sandwich place at 1 PM. Does it have a little mental schedule? A plan? Goals?
Because if so, this pigeon has more structure to its day than I do.
I work from home. My biggest decision this morning was whether to have coffee before or after checking my emails. (I went with “during.”)
Meanwhile, this pigeon is out here conducting business. Networking. Making its presence known in the local food economy.
It’s possible, and I’m just speculating here, that this pigeon has better time management skills than me.
It certainly has better confidence.
I can’t walk into a bakery without second-guessing myself. Do I really need a pastry? Should I have checked the prices online first? Am I blocking someone? Is there a queue system I don’t understand?
The pigeon? Zero hesitation. Just walked in like it owned shares in the company.
I’ve been thinking about this a lot since it happened.
What would happen if I walked into places with that level of certainty?
Not arrogance. Just... self assurance.
Like I had every right to be there and everyone else should probably just adjust accordingly. I’d probably get thrown out of most places.
But the pigeon? The pigeon got three whole seconds of genuine consideration from the staff before anyone intervened. Three seconds where they thought, “Maybe this pigeon is supposed to be here. Maybe we’re the ones who don’t understand.”
That’s the power of confidence. You can be completely in the wrong place, doing the wrong thing, with absolutely no business being there. But if you commit to it hard enough, people will question themselves before they question you.
The pigeon eventually left.
Empty-beaked. But unbowed. It didn’t slink out in shame.
It just... redirected.
Moved on to the next opportunity. Probably had a strategic lunch meeting at the sandwich shop next door.
I’m still in the same coffee shop I was in two hours ago, wondering if I should order another drink or if that’s excessive.
The pigeon is out there closing deals.



Great piece! Nature provides many lessons if we simply take a moment to observe-makes me wonder how evolved we are some days.
Love this insight from a simple pigeon, Brad.
There's a seagull in Paignton, Devon - Steven Seagull - that's shoplifted £300 worth of snacks from Tesco.
Got to admire his confidence 😂