You're Building Someone Else's Dream (And Don't Even Know It)

Stop Building. Start Being!

You know that feeling when something just doesn't sit right?

Maybe it's the content you're creating that sounds nothing like how you actually talk. Or the business model you're trying to force yourself into because "it works for everyone else."

You started this journey with a clear sense of who you were and what you wanted to build.

But now?

You're not so sure anymore.

You're following advice that makes you feel icky. Trying strategies that go against your gut.

Saying yes to things that drain your energy instead of filling you up.

And the worst part? You might not even realize it's happening.

Here's the uncomfortable truth: you've been hijacked.

The Slow Drift Away From You

It happens so gradually you don't even notice.

You read about someone's six-figure launch and think, "Maybe I should try that approach."

You see another creator's content style getting tons of engagement, and start tweaking your voice to match.

You sign up for course after course, framework after framework, each promising to be the missing piece to your success puzzle.

But guess what?

Each time you adopt someone else's strategy, you move further away from your own truth.

You start sounding like everyone else.

Your content feels forced. Your offers don't align with who you really are or what you actually believe.

Before you know it, you're building their dream with your time, energy, and soul.

When Success Doesn't Feel Like Winning

Maybe you're getting results. The numbers are going up. People are buying.

But that doesn’t mean it feels right.

You dread showing up online. Creating content feels like pulling teeth. You're successful on paper but burned out in reality.

That's because success without authenticity is just expensive emptiness.

When you build someone else's dream, even winning feels like losing because it's not actually yours to win.

Your power lies within you, remember? Not in copying what worked for someone else.

The Framework Trap

I know, I know. You're thinking, "But I need guidance. I need a roadmap."

Of course you do. We all need to learn and grow.

But there's a difference between learning principles and copying personalities.

There's a difference between understanding strategy and abandoning your values.

There's a difference between getting inspired and getting hijacked.

The moment you start trying to be like someone else is the moment you give away your greatest competitive advantage: being authentically you.

Finding Your Way Back Home

So how do you reconnect with your core when everything feels blurry?

Start by getting quiet.

Really quiet.

Turn off the noise. Unsubscribe from the endless advice. Stop consuming other people's content for a hot minute.

Ask yourself some hard questions:

What did you originally want to create before you got distracted by everyone else's success stories?

What values matter most to you? Not what you think should matter, but what actually keeps you up at night when they're compromised?

What would you build if no one was watching? If there were no metrics to chase, no audience to impress?

Write these answers down. Not on your phone. On actual paper. There's something about putting pen to paper that makes it real.

Your Values Are Your North Star

Here's what I've learned after years of getting pulled in every direction: your values aren't just nice-to-haves. They're your competitive advantage.

When you make decisions based on your core values instead of someone else's strategy, everything changes.

Your content becomes authentic because it's actually coming from you.

Your offers feel right because they align with what you believe.

Your audience connects with you because you're being real, not performing.

But you have to know what those values are first.

Maybe yours is helping people heal from trauma. Maybe it's making business less complicated. Maybe it's showing people they don't need to choose between success and integrity.

Whatever it is, that's your thing. Not theirs.

Permission to Disappoint People

This might sting a little: when you start building your actual dream instead of someone else's, some people won't like it.

Good.

Those aren't your people anyway.

Your real audience - the ones who need exactly what you have to offer - they're waiting for the authentic you to show up.

They don't want another carbon copy of that influencer you've been trying to emulate. They want your perspective, your experience, your unique way of solving their problems.

Stop trying to be everything to everyone. Be something specific to someone specific.

The Path Forward

Start small. Pick one thing you've been doing that doesn't feel right and stop doing it.

Maybe it's that content format that makes you cringe every time you post it.

Maybe it's saying yes to collaborations that don't align with your values.

Maybe it's using language that sounds nothing like how you naturally speak.

Just stop.

Then replace it with something that feels more like you.

It might not get as many likes at first. It might not fit the "proven formula."

But it will be yours.

And that's where real success begins - when you stop building someone else's dream and start building your own.

Your authenticity is your superpower.

Stop giving it away.